Sales & Lead Analysis and Sales Training
Anything can be accomplished with an unlimited marketing budget, but that is not the real world of business. Buying market share is expensive, so it is key that the marketing team understand what would make a program a success for the client. It is our job to determine your marketing goals and challenges before we design your marketing program or communication method. With every step of our program we measure the progress in order to make sure that your goals are achieved. Without the budget before beginning, the team would be likely to fail as they do not know what they should spend on each part of the project or what sales goal is expected as a result of their communication.
Does your sales staff feel in control of the sale? Studying lead flow is the best way to find out where your company is the most successful with your marketing budget and where you are missing the mark. From the point of contact to the point of sale, how much time does it typically take? Why do you lose a sale? Why do you get one? How do your customers feel about your company when they are being serviced by your employees? The more we study the lead flow at businesses, the more we learn that many companies are actually working against their goal of increasing business. By not training their staff on the needs of their customers, a company may not be meeting the expectations of their callers and web viewers. It is the more costly to attract new customers, whereas the least expensive sale is to retain past customers. However, many companies do not reinvest in past customers who require only a small effort to keep them loyal. Your sales team will feel more in control of their income when you share the secrets of a successful sales staff as well as where customers lose interest due to not meeting their expectations for your company.
History is often a predictor of where you have been and where you can go. We use your historical data and the current sales and marketing information to help you predict and set goals that the entire company can embrace. If you bring your team on board and set realistic and attainable goals, you will be amazed at the results your team can generate.