Social Networks & Your Marketing Plan

You want to start planning your social media program but you are not sure where to start. Here is information to help with the most popular social media sites. Remember that social media is about being where your target market is, and that means using the tool that they rely on most.

Facebook

2011-2012 Marketing Check Up

The Marketing Doctor Is In!

Every year you go to the doctor to see how you're doing, but do you take the time to get a check up on your marketing program?

Answering Your Questions: Can my email marketing program translate to sales?

The key to translating your emails to sales is to target your market and use content that is customized to your goals. Before you even begin, ask yourself "What do I want the recipient to do?" Then make sure that your email and website makes it easy for them to follow through.

For example, we wanted our email program to help increase a client's website traffic, so we implemented a few strategies and connected the dots:

How to Create Compelling Ads

Whether you're doing online, direct mail or traditional display ads, there are some marketing principles that are the same. You need to reach out to your target market and get their attention quickly. Working with our advertisers, we always start with highlighting what they do differently from their competitors. Here are a few tips to achieve your goals:

 

Simplify and Get Their Attention

How to Create Compelling Ads

Whether you're doing online, direct mail or traditional display ads, there are some marketing principles that are the same. You need to reach out to your target market and get their attention quickly. Working with our advertisers, we always start with highlighting what they do differently from their competitors. Here are a few tips to achieve your goals:

 

Simplify and Get Their Attention

Special Email Marketing Offers

Constant Contact Business Partner & 2010 All-StarAs a business partner of Constant Contact and a Certified Trainer for their Email Marketing & Social Media Presentations, we are sometimes offered specials for our clients and contacts. Here are a few March Mania Promotions you may want to take advantage of:

Are You Making The Most of Your Facebook Page?

So you know you want to enter social media but you are not yet sure where to start? Consider Facebook. Why? Because Facebook is the largest of the social networks (it boasts more than 500 million active users).

You can't really stay off of Facebook if you want to be in front of consumers where they spend time. And chances are that if your target market is social, they are spending a lot of time each day updating and checking their Facebook page. If you are not there and your competition is, they will be interacting with your customers while your company is not represented.

Competitive Intelligence - How Do You Measure Up?

Have you shopped your own product lately? Do you know what the competition is selling to the same market that you solicit? If you have not shopped your product this year, you need to check it out. The bottom line is that this year is unique, and your sales pitch needs to take that into consideration.

You have options when it comes to learning about how you measure up in today's market:

How to Set Your 2011 Marketing Budget

A potential client recently asked me how to determine what to spend on advertising in 2011. Her concerns were that her market had changed and she no longer knew what a healthy advertising and marketing budget should look like. She felt she paid more for advertising over the last two years and that her average sale was less than it was prior to the recession.

Your Advertising Program & 2011: What's Right for Your Business?

Strategic Planning for 20112010 was a great year to see how your marketing and advertising skills measured up. The good news is that if you're still out there, you passed the test. The bad news is that it's even harder to keep up with all the changes in the industry if you are trying to do it part time. Here are a few pointers you should consider while putting together your marketing program for 2011.

Are You Making the Most of Your Customer List?

If you are not marketing directly to your customer list, you are throwing away a goldmine. There are many cost-effective ways to motivate your past clients. It pays to be sure they know about your latest and greatest products and services. Remember they have friends and are already sold on your company. Plus, chances are that over the last year, your industry has lost companies and if your clients have not heard from you lately, they may think your company is no longer in business.

Here are some cost-effective ways to make sure you are on the top of your customers' minds:

Email Campaigns That Deliver Results

Email marketingIf you are thinking of implementing an email campaign, there are a few steps you'll want to take to make the most of your efforts. Address these issues before you send your next email campaign, and you will see a stronger result.

Is your company "making the cut" for women's decision making process?

Royal Caribbean Cruise Lines estimated that 80% of all trips are planned and booked by women. However, they believe that in a two-person-plus household, travel is typically a joint decision. Representative Mrs. O'Rourke says, "What we surmise is that she spends the time, she gathers the information, then she shares the information with her partner and together they make the joint decision."

Train Your Call Responders to Be Your Ambassadors

I am always amazed with how little receptionists and call handlers are trained, yet they are often the first and last person that the customer deals with at your company.  As a result, you may be sending the wrong impression to callers, and the truth is first impressions really count.  In fact, these days, they count even more because everyone is able to put on a good face online and in their materials.  But call handlers often fall short of those expectations.

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