Ad Design & Layout

How to Create Compelling Ads

Whether you're doing online, direct mail or traditional display ads, there are some marketing principles that are the same. You need to reach out to your target market and get their attention quickly. Working with our advertisers, we always start with highlighting what they do differently from their competitors. Here are a few tips to achieve your goals:

 

Simplify and Get Their Attention

How to Create Compelling Ads

Whether you're doing online, direct mail or traditional display ads, there are some marketing principles that are the same. You need to reach out to your target market and get their attention quickly. Working with our advertisers, we always start with highlighting what they do differently from their competitors. Here are a few tips to achieve your goals:

 

Simplify and Get Their Attention

Ken Cranes, Website Ads

City and State: 
Locations throughout Greater LA
Product: 
Home Entertainment
Target Market: 
Website Visitors
Media: 
Website Ads

Ken Cranes Richstone Center Tower ad  Ken Cranes Superbowl Tower ad Ken Cranes 3D TV Tower adKen Cranes Banner Ad

Clark Adams Co., Newspaper Advertising

City and State: 
Redondo Beach, Torrance, West LA
Product: 
Replacement Windows & Doors
Target Market: 
Homeowners, 35+ Owner Occupied housing
Media: 
Newspaper

Clark Adams post-it - close upNegotiate and buy a high impact media that is targeted to specific zip codes and ensure it is seen by the homeowners in that area.

 

 

 

 

 

 

Branding & Image

Your Company's Message

Your target market knows what they are looking for. You need to get your message received as to why they should use your product or service over others.  Not only does copy have to connect with your consumers, but it needs to be flanked by graphics and colors that are attractive to the market.  Great ads don't just look great, they are compelling.  A well-designed ad answers the question, "Why should I care about your product or service today?"

Boards of Realtors, Trade Fair & Collateral Advertising

City and State: 
South Bay Area, Los Angeles, CA
Product: 
Annual Real Estate Trade Fair (12 years)
Target Market: 
Realtors and their vendors
Media: 
Flyers & Marketing for booth sales, booth assignment, event planning, media ads, solicitation for door prizes, announcements, event management

Realtor Trade FairThe Boards of Realtors were faced with a reduction in their membership and a consolidation of the Board Regional Offices.  The problem was that many of the boards did not cooperate with each other and so they were not on board to consolidate.  The Regional Board President asked us to find a way to bring the group together.

City of Torrance Earth Day Brochure

City and State: 
Torrance, CA
Product: 
Earth Day Information
Target Market: 
Residents of Torrance
Media: 
Brochure

Earth Day Brochure - Page 1Earth Day Brochure - Page 2Market research indicated that the public had little information about the steps they could take to change their homes to be more earth-friendly with water conservation, recycling and use of low-water gardening.

City of Torrance Recycling Program, Collateral Advertising

City and State: 
Torrance, CA
Product: 
New Recycling Program
Target Market: 
Torrance Residents
Media: 
Brochure, Door Hanger, Refrigerator Magnet

Recycling BrochureDoor Hanger FrontDoor Hanger BackWhen the City of Torrance wanted to introduce their new recycling program, the type of products that were recyclable was complicated.

Dr. Harold J. Kaplan, Facial Plastic Surgery, Ad Design & Print Ads

City and State: 
Torrance, CA
Product: 
Facial Plastic Surgery & Injectables
Target Market: 
Women & Men, South Bay Area
Media: 
Print Ads & Direct Mail

Kaplan Couple Ad   Kaplan Seminar Ad  Kaplan Black & White Turtleneck Ad

Target different concerns the market has about aging and create ads that relate to those needs.

Clark Adams Co. Windows & Doors, Print Ads

City and State: 
Redondo Beach, Torrance, West Los Angeles
Product: 
Replacement Windows & Doors
Target Market: 
Homeowners 35+, South Bay & Greater LA
Media: 
Print Ads

Clark Adams Bailout Ad Clark Adams Green Ad Clark Adams Inside-Out Ad

 

23670 Hawthorne Blvd., Suite 205
Torrance, California 90505
Tel: (310) 791-6300 · Fax: (310) 791-6301

Serving the Greater Los Angeles area and the South Bay, including Carson, Gardena, Redondo Beach, Manhattan Beach, Hermosa Beach, Palos Verdes Peninsula, Rolling Hills Estates, El Segundo, Westchester, Inglewood, Compton, Long Beach, Lakewood, Bellflower, Culver City, Marina del Rey, Venice, Santa Monica, and surrounding areas.


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