Email Marketing Management

Email Marketing Management

Email Marketing Comes to Torrance!

The Power of Email Marketing Presentation &
Hands-On Laptop Email Marketing Bootcamp

Wednesday, November 9
Morning Presentation 10:00 - 12:00
Afternoon Bootcamp 1:30 - 3:30

Getting Started With Email Marketing & Social Media

Start by looking at your website’s traffic and how visitors behave on your site. How many unique visitors do you get a month? How long do they stay on your site? What are your top-20 referral sources? Then look at your social media and do the same: how many fans or followers do you have? What are they most interested in about you?

Constant Contact Hosts Small Business Week Event

 This is Small Business week and your business is being celebrated. Liz Harsch of Tailor-Made Advertising in Torrance will be on a panel at events that are scheduled through Constant Contact on Social Media and Email Marketing. The events are this Wednesday, May 18 in Santa Monica and Thursday, May 19 in Pasadena and you can still register to attend the event in Santa Monica or sign up for the wait list for Pasadena.

Answering Your Questions: Can my email marketing program translate to sales?

The key to translating your emails to sales is to target your market and use content that is customized to your goals. Before you even begin, ask yourself "What do I want the recipient to do?" Then make sure that your email and website makes it easy for them to follow through.

For example, we wanted our email program to help increase a client's website traffic, so we implemented a few strategies and connected the dots:

The Kitchen Warehouse - Homeowner & Contractor Eblast Programs

City and State: 
Los Angeles, CA
Kitchen & Bath Cabinets
Target Market: 
Email Marketing (Eblasts)

Kitchen Warehouse Contractor EblastKitchen Warehouse Homeowners EblastAs an award-winning Constant Contact business partner, we target our clients’ email lists with specific messages based on the target market.

To Confirm the Effectiveness of E-mail Marketing, See the Recent Elections

E-mail marketing works. However it is the most effective when you separate your lists and target the message to motivate each segment of your target market. Consider the high effort on all political campaigns in November. The broad reach that savvy marketers used to reach the masses was more effective because it was delivered in a very personal way, which would not have been affordable using any other medium.

Are You Making the Most of Your Customer List?

If you are not marketing directly to your customer list, you are throwing away a goldmine. There are many cost-effective ways to motivate your past clients. It pays to be sure they know about your latest and greatest products and services. Remember they have friends and are already sold on your company. Plus, chances are that over the last year, your industry has lost companies and if your clients have not heard from you lately, they may think your company is no longer in business.

Here are some cost-effective ways to make sure you are on the top of your customers' minds:

Email Campaigns That Deliver Results

Email marketingIf you are thinking of implementing an email campaign, there are a few steps you'll want to take to make the most of your efforts. Address these issues before you send your next email campaign, and you will see a stronger result.

Our Past Marketing Newsletters

Our monthly newsletter is designed to get marketing managers and business owners thinking of better ways to market their companies in today's climate. The key is to constantly look at new ideas and keep apprised of how marketing dollars can be used today to help you to meet your goals each month.

Relationship Marketing - Steps 1 & 2

#1. Determine what action you want the recipient of your campaign(s) to take.

Design a marketing plan that will result in more people taking that action.  If you are using a service provider, ask them to help you define the action that you want in order for the campaign to be worth your investment.  Brainstorm on the most effective solutions

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