Ken Cranes, VIP Program

City and State: 
Locations throughout Greater LA
Product: 
Home Entertainment
Target Market: 
In-Store & Website Visitors
Media: 
In-Store & Online Promotion/Email Marketing

We established an in-store display that asked customers to sign up for our VIP email list and enter a drawing to win a free Blu-ray player. This allowed us to provide benefits to regular clients rewarded by entering a drawing to win a free Blu-ray player and followed up with our monthly VIP email offering specials and discounts. The VIP email list saved the client money on regular communications (much less than postage and print ads. We were also able to target them with specific offers as a preferred client. We also established a website VIP sign-up to establish a separate email list as well to entice web visitors to get into the store.

23670 Hawthorne Blvd., Suite 205
Torrance, California 90505
Tel: (310) 791-6300 · Fax: (310) 791-6301

Serving the Greater Los Angeles area and the South Bay, including Carson, Gardena, Redondo Beach, Manhattan Beach, Hermosa Beach, Palos Verdes Peninsula, Rolling Hills Estates, El Segundo, Westchester, Inglewood, Compton, Long Beach, Lakewood, Bellflower, Culver City, Marina del Rey, Venice, Santa Monica, and surrounding areas.


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