Relationship Marketing - Steps 1 & 2

Jun-15-2010 09:21 am

#1. Determine what action you want the recipient of your campaign(s) to take.

Design a marketing plan that will result in more people taking that action.  If you are using a service provider, ask them to help you define the action that you want in order for the campaign to be worth your investment.  Brainstorm on the most effective solutions

#2. Remember that relationship marketing starts with listening

No one wants to be in a relationship where someone is talking but not listening.  Don't even consider a social or relationship marketing campaign if you are not going to act on what you learn from your market.  If your service needs improving, be ready to fix it.  If your product does not work for a certain application, be honest and let your market know your limitations.  Like any relationship, honesty is the best policy.  In fact, your market can help you with problem solving.

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