Website Optimization and SEO (Search Engine Optimization)

Website Optimization - How Does Your Site Perform? There are plenty of service providers who are happy to take your money and promise to optimize your website. The truth is that the methods to achieve this are not defined. The best way to improve your website results in natural search is to increase your inbound and outbound referrals, and to review your website statistics to improve the pattern of your results. This entails more than just putting your name and website on search engines - it means improving its relevance once users click through to your site.  This takes time which undoubtedly costs money.  The challenge is to monitor and pace the amount of time spent working toward your goal and maximizing that time efficiency.   

The back end of your website provides a lot of information that can be analyzed and coordinated with your web visitors. If you are not currently studying the way visitors navigate and get to your website, you are not making the most of your site. In addition, you are missing valuable opportunities to connect with your web visitors.  Taking the back end analytics and comparing them with your paid search and web callers will pay you back in dividends as advertising and PR become more deeply entrenched in the internet.  It is imperative that you learn more about how your website is being used and if you can move traffic from your website into a more profitable direction.  Let us discuss with you the many ways you can improve the efficiency of your website and online media investments.

 

23670 Hawthorne Blvd., Suite 205
Torrance, California 90505
Tel: (310) 791-6300 · Fax: (310) 791-6301

Serving the Greater Los Angeles area and the South Bay, including Carson, Gardena, Redondo Beach, Manhattan Beach, Hermosa Beach, Palos Verdes Peninsula, Rolling Hills Estates, El Segundo, Westchester, Inglewood, Compton, Long Beach, Lakewood, Bellflower, Culver City, Marina del Rey, Venice, Santa Monica, and surrounding areas.


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