Social Media Glossary


Just about everything posted to facebook has a comment field below it for you, friends and fans to post a response and facilitate a conversation. When comments are left on personal profile updates, the owner gets an email notification. However, Page comments do not have email alerts associated with them, so it's vital to check back regularly to see if customers are leaving comments and to respond appropriately. [Top]

This is the term that was used for something who chose to connect with a Page. Facebook no longer uses the term; currently, when someone chooses to connect with a Page, he or she "likes" it, rather than becoming a fan. While most people will know what you mean when you ask them to "Become a Fan" on Facebook, the preferred terminology is for you to ask someone to "Find" or "Like" you on Facebook. [Top]

When you want to connect with someone on Facebook through a personal profile, you "friend" them. The friend connection is two-way, meaning both parties need to agree before the connection is made. (See also "unfriending") [Top]

The "Like" button is no ubiquitous on Facebook (and off). The Like button provides a simple way for Facebook users to share their approval or endorsement with their network of friends. Users can Like a Page as a way of providing a recommendation, or they can simply Like an individual post, picture or video to provide a virtual thumbs up. You may have noticed Like buttons on non-Facebook websites. This is a great way to get visitors to your website or blog, to recommend your business or an individual post through their Facebook network. (Learn how to add a Like button to your website.) You can also add a Like button to your email newsletter to help amplify your voice and extend your message beyond the inbox; but we make it easy for you by automatically adding a Like and Share button to any newsletter you send through Constant Contact. [Top]

Messages are private notes sent between users. They're only viewable to the sender and recipients. It's pretty much like sending an email, but through your Facebook account. (In fact, you can now register an email account through Facebook.) Note: Facebook does not allow you to send a private message to anyone who Likes your Page. [Top]

News Feed
The News Feed is what Facebook calls the items that your friends and the Pages you've Liked have posted. Users have two ways to view this content: "Most Recent" or "Top News" items. [Top]

A Page (previously referred to as a Fan or Business Page) is the recommended platform for your business or organization to connect with new people and engage with your existing customers in an open dialog. The benefit of a Page is that customers can follow it by hitting the "Like" button without the connection having to be reciprocated. When you post a comment to your Page, it will show up in your fans' news feed, for all their friends to read and share. You can create an incredible network effect by posting interesting and valuable content and promotions to your Page. [Top]

Facebook's geo-location feature allows users to check in wherever they are. As opposed to similiar services like Foursquare and Gowalla, Facebook Places allow users to tag their friends who are also at a location, giving businesses and organizations an even better indication of who is visiting their establishment or attending their event. (Note: Facebook users can choose to block themselves from being tagged if they wouldn't want that kind of information to be revealed.) [Top]

Privacy Settings
Facebook has myriad privacy settings that you can use to control who sees what. Note that Facebook changes the range of settings and their defaults from time to time. It's good to keep on eye on any changes to Facebook's Terms of Service. [Top]

Any individual who is on Facebook has a personal profile: it's the focal point for the entire network. Your profile can contain all your pertinent information and is how others find and connect with you on Facebook. Through your profile, you can share status updates, photos, videos, links and other content. Plus, friends can comment on your posts. Businesses, organizations and celebrities are recommended to create a Page rather than a personal profile. [Top]

Sharing is synoymous with posting or publishing. You can publish text, links, photos, videos and events on Facebook using the share box at the top of your profile or News Feed (it says, "What's on your mind?" inside the box). After entering your text, you have the option to upload a photo or video, or to insert a link. When sharing a link, Facebook will automatically include the title, description and an image (if available) from the page you're linking to. If there are multiple images on the page, you have the option to select which image you want to use as the thumbnail. You can also change the specific text that is displayed by clicking on it. In addition, when you post content to your wall, your fans and friends can then like, comment on, or share the content with their friends. The share feature is what makes publishing content on Facebook so powerful. By sharing great content, you can encourage your friends and fans to syndicate your message, creating a powerful network effect. [Top]

You can tag friends in pictures, places, videos and in text, which places a link from the item to their profile. Tagging a person's face in one of your own photos will allow that person's friends to see your photo, depending on the tagged person's privacy settings. [Top]

Disconnecting with someone on Facebook is called "unfriending". When you unfriend someone, the person does not get notice that you have done so. [Top]

This is your own profile and the updates it contains. People can write updates on your wall that are viewable by all your friends. [Top]

Wall to Wall
Notes written between you and someone else on your or their wall, that are viewable to anyone who is connected to both you and the other friend. Think of it as being able to eavesdrop on a public conversation; writing on someone else's wall means that anyone you're connected to can read what you wrote. [Top]

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