Quantitative & Qualitative Analysis

Quantitative methods are often seen as providing more representative, reliable and precise measures through focused hypotheses, measurement tools and applied mathematics. By contrast, qualitative data is usually difficult to graph or display in mathematical terms, but often used for policy and program evaluation research since it can answer certain important questions more effectively than quantitative approaches. Qualitative approaches have the advantage of allowing for more diversity in responses as well as the capacity to adapt to new developments or issues during the research process itself. While qualitative research can be expensive and time-consuming to conduct, many fields of research employ qualitative techniques that have been specifically developed to provide more succinct, cost-efficient and timely results using:

• Surveys
• Competitive Analysis
• Customer Satisfaction